Lincolnshire County Council uses Star Wars reference to convey serious safety message
By kay_kelly | Wednesday, January 23, 2013, 14:15
Lincolnshire County Council used a Star Wars reference to great effect this afternoon to convey a serious safety message to motorists on social media site Twitter.
Lincolnshire County Council Twit.pic
The local authority Tweeted:"Our cameras show Lincs drivers today must beware black ice, frozen snow and an Imperial assault on the rebel base."
Star Wars fans will not only recognise the reference but also the At-At Walker superimposed in the Twitpic accompanying the message.
Within just a few minutes of sending the Tweet it had been re-Tweeted 16 times.
A county council spokesman said: "Social media provides a unique opportunity to reach a number of people quickly with important messages.
"With black ice a particular issue on our roads today, we wanted to reach as many people as we could with this safety warning.
"Since starting our Twitter account in 2009, our more light-hearted tweets have always achieved a far greater number of re-Tweets, helping the messages reach as big an audience as possible.
"Through both the official county council account and our dedicated Gritter Twitter @LincsCC_Winter, we provide helpful updates which also put a smile on our Followers' faces, often with reassurances too – may the gritting force be with you."